WHAT WE DO

Bluesky®HQ is a branding company that helps organisations rationalise their brands so they can be more easily presented, understood – and chosen.

People develop a preference for a particular brand, often for what might seem like irrational reasons. But there is always an incentive, an imperative, a reason why something has appeal on a human level. Our task is to help identify that story and provide the tools needed to help a brand come to life with purpose.

We offer a comprehensive, collaborative & creative process which ensures a logical progression from first principles, with clear objectives and accountable results.

BRAND STRATEGY

  • Brand audit
  • Perception research
  • Stakeholder mapping
  • Competitor audit
  • Positioning and brand platform
  • Proposition testing
  • Brand architecture
  • Communications planning & advisory

BRAND DESIGN

  • Naming
  • Brandmark development
  • Look and feel
  • Brand standards guidelines
  • Sonic branding

BRAND IMPLEMENTATION

  • Design for print & digital media
  • Campaign development
  • Film & photography production
  • Environmental design
  • Packaging design
  • Product design
  • Brand management
  • Stakeholder training
  • Supplier selection & management

Some of our projects in more detail

ABU DHABI GUGGENHEIM

ABU DHABI GUGGENHEIM

ABU DHABI GUGGENHEIM

Art, film & the environment.

Read more
AMERICAN GARDEN

AMERICAN GARDEN

AMERICAN GARDEN

From private label to global brand.

Read more
FLYADEAL

FLYADEAL

FLYADEAL

New carrier flyadeal offers a fresh perspective to a travel-hungry public.

Read more
Habébé

Habébé

Habébé

The first steps of a new generation.

Read more
PAPUA NEW GUINEA

PAPUA NEW GUINEA

PAPUA NEW GUINEA

PNG targets a million customer journeys.

Read more
EMIRATES MACARONI

EMIRATES MACARONI

EMIRATES MACARONI

Re-branding alone captures 6% growth for a market leader.

Read more
TAIFSAMA

TAIFSAMA

TAIFSAMA

From waterpark to national park, a rebranded Taifsama breaks all visitor records.

Read more
MURABA PROPERTIES

MURABA PROPERTIES

MURABA PROPERTIES

Muraba Residences, Palm Jumeirah. For those with different horizons.

Read more
LACTALIS

LACTALIS

LACTALIS

A world leader developing a portfolio of leading brands in the MENA region.

Read more
KARAM COFFEE

KARAM COFFEE

KARAM COFFEE

A new world of coffee.

Read more
Q MEDIA

Q MEDIA

Q MEDIA

The media-holding arm of the Qatari state takes a new name and look.

Read more
UNITED FOODS

UNITED FOODS

UNITED FOODS

Creating value for shareholders by adding value for customers.

Read more
AL GHURAIR UNIVERSITY

AL GHURAIR UNIVERSITY

AL GHURAIR UNIVERSITY

Transformation begins with action. We call it ‘Transform-action’.

Read more
IW EVENTS

IW EVENTS

IW EVENTS

iWorld Holdings launches its new events and tourism marketing arm.

Read more
SAUDIA

SAUDIA

SAUDIA

Saudia reveals a stunning new livery.

Read more
FONTERRA

FONTERRA

FONTERRA

New Zealand’s flagship Anchor brand caters for the hospitality industry.

Read more
CAPITAL MARKET AUTHORITY

CAPITAL MARKET AUTHORITY

CAPITAL MARKET AUTHORITY

Investing confidence in emerging markets.

Read more
MADINA A’ZARQA

MADINA A’ZARQA

MADINA A’ZARQA

Oman’s new world city reflects the cultural authenticity of the country.

Read more
ASEEL

ASEEL

ASEEL

How does a traditional brand stay No. 1 in a rapidly changing market?

Read more
CROQUEZ BIO

CROQUEZ BIO

CROQUEZ BIO

For gourmets in a hurry.

Read more
MASAFI

MASAFI

MASAFI

Refreshing Masafi’s world, in a constantly changing environment.

Read more
GULF HOLDINGS

GULF HOLDINGS

GULF HOLDINGS

Gulf Holdings is one of the pre-eminent industrial holding groups in the UAE, with a diversified portfolio of operating companies.

Read more