WHAT WE DO
Bluesky®HQ is a branding company that helps organisations rationalise their brands so they can be more easily presented, understood – and chosen.
People develop a preference for a particular brand, often for what might seem like irrational reasons. But there is always an incentive, an imperative, a reason why something has appeal on a human level. Our task is to help identify that story and provide the tools needed to help a brand come to life with purpose.
We offer a comprehensive, collaborative & creative process which ensures a logical progression from first principles, with clear objectives and accountable results.
BRAND STRATEGY
- Brand audit
- Perception research
- Stakeholder mapping
- Competitor audit
- Positioning and brand platform
- Proposition testing
- Brand architecture
- Communications planning & advisory
BRAND DESIGN
- Naming
- Brandmark development
- Look and feel
- Brand standards guidelines
- Sonic branding
BRAND IMPLEMENTATION
- Design for print & digital media
- Campaign development
- Film & photography production
- Environmental design
- Packaging design
- Product design
- Brand management
- Stakeholder training
- Supplier selection & management
