Papua New Guinea is one of the last great untamed experiences reserved for those who want to immerse themselves someplace that is of truly global significance.

PNG is about challenge; about lifetime journeys; about coming face to face with something totally unfamiliar. Home to more than 800 unique cultures, a third of the world’s languages, and myriad exotic species, Papua New Guinea is embarking on a journey of tourism development with the aim of ensuring a sustainable future, for PNG the place, and for PNG the people.

Launched at a multi-cultural festival, the positioning is part of a brand development programme on behalf of the Government of Papua New Guinea, championed initially by the PNG Tourism Promotion Authority and Investment Promotion Authority, and working with major stakeholders across industry sectors.