AL GHURAIR UNIVERSITY
Al Ghurair University (AGU) is one of the longest-established universities in the UAE.
With its strong connection to one of the most successful business families in the region, it is well-placed to offer career-relevant courses to students from all walks of life.
The brand needed a re-boot to ensure AGU had a clearer positioning in a highly competitive market, and to ensure its unique offer was more readily understood by its target markets.
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