Right from birth, this new babyfood brand – made from organically grown fresh ingredients – broke the mould of the industrially-processed norms of its category.

habébé is all about giving babies their first taste of fresh, natural foods by way of authentic recipes, matching the sensitivities of parents who know the value of certified organic nutrition. It’s about loving baby. It’s about loving food.

Local production and distribution, combined with technological innovation is at the heart of IGR’s mission: to meet the needs of healthy family nutrition based on fresh ingredients, and to be a champion for local organic farming practices where nothing equivalent existed. Having established one of the earliest organic farms in the Middle East, the company now serves local markets and online distribution channels as an alternative to malls and hypermarkets.