In over 50 markets and with 350+ SKUs, American Garden had a broad presence but decided it was time to move up from its perception as a private label, and take its place as a bona fide brand.

We worked with them to rationalise the product range into 3 consumer-relevant families, (plus a range aimed at the professional host market), as well as develop a bold new brand look & feel that would fight more effectively on the shelf and throughout all touchpoints.