In over 50 markets and with 350+ SKUs, American Garden had a broad presence but decided it was time to move up from its perception as a private label, and take its place as a bona fide brand.
We worked with them to rationalise the product range into 3 consumer-relevant families, (plus a range aimed at the professional host market), as well as develop a bold new brand look & feel that would fight more effectively on the shelf and throughout all touchpoints.
Investing confidence in emerging markets.Read more
Transformation begins with action. We call it ‘Transform-action’.Read more
Re-branding alone captures 6% growth for a market leader.Read more
From waterpark to national park, a rebranded Taifsama breaks all visitor records.Read more
Oman’s new world city reflects the cultural authenticity of the country.Read more
New carrier flyadeal offers a fresh perspective to a travel-hungry public.Read more
A world leader developing a portfolio of leading brands in the MENA region.Read more
Muraba Residences, Palm Jumeirah. For those with different horizons.Read more