AMERICAN GARDEN

In over 50 markets and with 350+ SKUs, American Garden had a broad presence but decided it was time to move up from its perception as a private label, and take its place as a bona fide brand.

We worked with them to rationalise the product range into 3 consumer-relevant families, (plus a range aimed at the professional host market), as well as develop a bold new brand look & feel that would fight more effectively on the shelf and throughout all touchpoints.

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TAIFSAMA

TAIFSAMA

TAIFSAMA

From waterpark to national park, a rebranded Taifsama breaks all visitor records.

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MURABA PROPERTIES

MURABA PROPERTIES

MURABA PROPERTIES

Muraba Residences, Palm Jumeirah. For those with different horizons.

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IW EVENTS

IW EVENTS

IW EVENTS

iWorld Holdings launches its new events and tourism marketing arm.

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MASAFI

MASAFI

MASAFI

Refreshing Masafi’s world, in a constantly changing environment.

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SAUDIA

SAUDIA

SAUDIA

Saudia reveals a stunning new livery.

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LACTALIS

LACTALIS

LACTALIS

A world leader developing a portfolio of leading brands in the MENA region.

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Habébé

Habébé

Habébé

The first steps of a new generation.

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CAPITAL MARKET AUTHORITY

CAPITAL MARKET AUTHORITY

CAPITAL MARKET AUTHORITY

Investing confidence in emerging markets.

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FONTERRA

FONTERRA

FONTERRA

New Zealand’s flagship Anchor brand caters for the hospitality industry.

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ABU DHABI GUGGENHEIM

ABU DHABI GUGGENHEIM

ABU DHABI GUGGENHEIM

Art, film & the environment.

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UNITED FOODS

UNITED FOODS

UNITED FOODS

Creating value for shareholders by adding value for customers.

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EMIRATES MACARONI

EMIRATES MACARONI

EMIRATES MACARONI

Re-branding alone captures 6% growth for a market leader.

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FLYADEAL

FLYADEAL

FLYADEAL

New carrier flyadeal offers a fresh perspective to a travel-hungry public.

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MADINA A’ZARQA

MADINA A’ZARQA

MADINA A’ZARQA

Oman’s new world city reflects the cultural authenticity of the country.

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GULF HOLDINGS

GULF HOLDINGS

GULF HOLDINGS

Gulf Holdings is one of the pre-eminent industrial holding groups in the UAE, with a diversified portfolio of operating companies.

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KARAM COFFEE

KARAM COFFEE

KARAM COFFEE

A new world of coffee.

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CROQUEZ BIO

CROQUEZ BIO

CROQUEZ BIO

For gourmets in a hurry.

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ASEEL

ASEEL

ASEEL

How does a traditional brand stay No. 1 in a rapidly changing market?

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AL GHURAIR UNIVERSITY

AL GHURAIR UNIVERSITY

AL GHURAIR UNIVERSITY

Transformation begins with action. We call it ‘Transform-action’.

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AMERICAN GARDEN

AMERICAN GARDEN

AMERICAN GARDEN

From private label to global brand.

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PAPUA NEW GUINEA

PAPUA NEW GUINEA

PAPUA NEW GUINEA

PNG targets a million customer journeys.

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Q MEDIA

Q MEDIA

Q MEDIA

The media-holding arm of the Qatari state takes a new name and look.

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