EMIRATES MACARONI

After a comprehensive re-branding programme, Emirates Macaroni recorded a remarkable 6% market growth over a 6 month period.

This reinforced their leadership position in a very competitive marketplace. Our client was happy to state this growth is particularly noteworthy because all other variables remained the same. The brand strongly asserts its local roots – despite being in a category which often assumes an Italian heritage is somehow required – whilst ensuring recognition from its loyal customers. At the same time, a more polished brand look combined with a wide range of appealing dishes has created a far more powerful impact on the shelf, as well as broadened the consumer profile.

More Projects

MURABA PROPERTIES

MURABA PROPERTIES

MURABA PROPERTIES

Muraba Residences, Palm Jumeirah. For those with different horizons.

Read more
KARAM COFFEE

KARAM COFFEE

KARAM COFFEE

A new world of coffee.

Read more
CROQUEZ BIO

CROQUEZ BIO

CROQUEZ BIO

For gourmets in a hurry.

Read more
AMERICAN GARDEN

AMERICAN GARDEN

AMERICAN GARDEN

From private label to global brand.

Read more
EMIRATES MACARONI

EMIRATES MACARONI

EMIRATES MACARONI

Re-branding alone captures 6% growth for a market leader.

Read more
FLYADEAL

FLYADEAL

FLYADEAL

New carrier flyadeal offers a fresh perspective to a travel-hungry public.

Read more
MASAFI

MASAFI

MASAFI

Refreshing Masafi’s world, in a constantly changing environment.

Read more
AL GHURAIR UNIVERSITY

AL GHURAIR UNIVERSITY

AL GHURAIR UNIVERSITY

Transformation begins with action. We call it ‘Transform-action’.

Read more
UNITED FOODS

UNITED FOODS

UNITED FOODS

Creating value for shareholders by adding value for customers.

Read more
LACTALIS

LACTALIS

LACTALIS

A world leader developing a portfolio of leading brands in the MENA region.

Read more
GULF HOLDINGS

GULF HOLDINGS

GULF HOLDINGS

Gulf Holdings is one of the pre-eminent industrial holding groups in the UAE, with a diversified portfolio of operating companies.

Read more
TAIFSAMA

TAIFSAMA

TAIFSAMA

From waterpark to national park, a rebranded Taifsama breaks all visitor records.

Read more
Q MEDIA

Q MEDIA

Q MEDIA

The media-holding arm of the Qatari state takes a new name and look.

Read more
PAPUA NEW GUINEA

PAPUA NEW GUINEA

PAPUA NEW GUINEA

PNG targets a million customer journeys.

Read more
Habébé

Habébé

Habébé

The first steps of a new generation.

Read more
ABU DHABI GUGGENHEIM

ABU DHABI GUGGENHEIM

ABU DHABI GUGGENHEIM

Art, film & the environment.

Read more
ASEEL

ASEEL

ASEEL

How does a traditional brand stay No. 1 in a rapidly changing market?

Read more
CAPITAL MARKET AUTHORITY

CAPITAL MARKET AUTHORITY

CAPITAL MARKET AUTHORITY

Investing confidence in emerging markets.

Read more
MADINA A’ZARQA

MADINA A’ZARQA

MADINA A’ZARQA

Oman’s new world city reflects the cultural authenticity of the country.

Read more
IW EVENTS

IW EVENTS

IW EVENTS

iWorld Holdings launches its new events and tourism marketing arm.

Read more
FONTERRA

FONTERRA

FONTERRA

New Zealand’s flagship Anchor brand caters for the hospitality industry.

Read more
SAUDIA

SAUDIA

SAUDIA

Saudia reveals a stunning new livery.

Read more