After a comprehensive re-branding programme, Emirates Macaroni recorded a remarkable 6% market growth over a 6 month period.
This reinforced their leadership position in a very competitive marketplace. Our client was happy to state this growth is particularly noteworthy because all other variables remained the same. The brand strongly asserts its local roots – despite being in a category which often assumes an Italian heritage is somehow required – whilst ensuring recognition from its loyal customers. At the same time, a more polished brand look combined with a wide range of appealing dishes has created a far more powerful impact on the shelf, as well as broadened the consumer profile.