MASAFI

For many years Masafi has enjoyed a well-deserved position as one of the leading mineral water brands in the Middle East.

With an award-winning reputation for implementing environmental initiatives, the brand is now becoming synonymous with all that is good for the family. Bluesky is proud to have worked with Masafi for more than 8 years at both a strategic and a tactical level. By developing a clearly structured brand platform, the company has been able to confidently enter new categories and territories that are aligned with its core beliefs and loyal customer expectations. It also ensures that all communications at a campaign level are fundamentally and consistently ‘on-brand’.

More Projects

MASAFI

MASAFI

MASAFI

Refreshing Masafi’s world, in a constantly changing environment.

Read more
KARAM COFFEE

KARAM COFFEE

KARAM COFFEE

A new world of coffee.

Read more
MURABA PROPERTIES

MURABA PROPERTIES

MURABA PROPERTIES

Muraba Residences, Palm Jumeirah. For those with different horizons.

Read more
AMERICAN GARDEN

AMERICAN GARDEN

AMERICAN GARDEN

From private label to global brand.

Read more
LACTALIS

LACTALIS

LACTALIS

A world leader developing a portfolio of leading brands in the MENA region.

Read more
EMIRATES MACARONI

EMIRATES MACARONI

EMIRATES MACARONI

Re-branding alone captures 6% growth for a market leader.

Read more
FLYADEAL

FLYADEAL

FLYADEAL

New carrier flyadeal offers a fresh perspective to a travel-hungry public.

Read more
FONTERRA

FONTERRA

FONTERRA

New Zealand’s flagship Anchor brand caters for the hospitality industry.

Read more
SAUDIA

SAUDIA

SAUDIA

Saudia reveals a stunning new livery.

Read more
Habébé

Habébé

Habébé

The first steps of a new generation.

Read more
IW EVENTS

IW EVENTS

IW EVENTS

iWorld Holdings launches its new events and tourism marketing arm.

Read more
Q MEDIA

Q MEDIA

Q MEDIA

The media-holding arm of the Qatari state takes a new name and look.

Read more
MADINA A’ZARQA

MADINA A’ZARQA

MADINA A’ZARQA

Oman’s new world city reflects the cultural authenticity of the country.

Read more
CROQUEZ BIO

CROQUEZ BIO

CROQUEZ BIO

For gourmets in a hurry.

Read more
ASEEL

ASEEL

ASEEL

How does a traditional brand stay No. 1 in a rapidly changing market?

Read more
CAPITAL MARKET AUTHORITY

CAPITAL MARKET AUTHORITY

CAPITAL MARKET AUTHORITY

Investing confidence in emerging markets.

Read more
GULF HOLDINGS

GULF HOLDINGS

GULF HOLDINGS

Gulf Holdings is one of the pre-eminent industrial holding groups in the UAE, with a diversified portfolio of operating companies.

Read more
PAPUA NEW GUINEA

PAPUA NEW GUINEA

PAPUA NEW GUINEA

PNG targets a million customer journeys.

Read more
TAIFSAMA

TAIFSAMA

TAIFSAMA

From waterpark to national park, a rebranded Taifsama breaks all visitor records.

Read more
AL GHURAIR UNIVERSITY

AL GHURAIR UNIVERSITY

AL GHURAIR UNIVERSITY

Transformation begins with action. We call it ‘Transform-action’.

Read more
ABU DHABI GUGGENHEIM

ABU DHABI GUGGENHEIM

ABU DHABI GUGGENHEIM

Art, film & the environment.

Read more
UNITED FOODS

UNITED FOODS

UNITED FOODS

Creating value for shareholders by adding value for customers.

Read more