For many years Masafi has enjoyed a well-deserved position as one of the leading mineral water brands in the Middle East.

With an award-winning reputation for implementing environmental initiatives, the brand is now becoming synonymous with all that is good for the family. Bluesky is proud to have worked with Masafi for more than 8 years at both a strategic and a tactical level. By developing a clearly structured brand platform, the company has been able to confidently enter new categories and territories that are aligned with its core beliefs and loyal customer expectations. It also ensures that all communications at a campaign level are fundamentally and consistently ‘on-brand’.