For many years Masafi has enjoyed a well-deserved position as one of the leading mineral water brands in the Middle East.
With an award-winning reputation for implementing environmental initiatives, the brand is now becoming synonymous with all that is good for the family. Bluesky is proud to have worked with Masafi for more than 8 years at both a strategic and a tactical level. By developing a clearly structured brand platform, the company has been able to confidently enter new categories and territories that are aligned with its core beliefs and loyal customer expectations. It also ensures that all communications at a campaign level are fundamentally and consistently ‘on-brand’.
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Gulf Holdings is one of the pre-eminent industrial holding groups in the UAE, with a diversified portfolio of operating companies.Read more
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A world leader developing a portfolio of leading brands in the MENA region.Read more
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Re-branding alone captures 6% growth for a market leader.Read more
Oman’s new world city reflects the cultural authenticity of the country.Read more