After more than 30 years in business, United Foods had built an impressive operation with a wide range of products sold in a large number of countries.
But as with many holding companies today, the timing was right to rationalise its products into a portfolio of properly targeted and segmented brands. This was done by focusing on the preferences of different groups of consumers, as well as their own interpretations of value, rather than just product ingredients and price
At the same time it was a chance to develop a clearer positioning for the corporate centre which now helps to set the direction for future business growth.
New carrier flyadeal offers a fresh perspective to a travel-hungry public.Read more
Muraba Residences, Palm Jumeirah. For those with different horizons.Read more
Oman’s new world city reflects the cultural authenticity of the country.Read more
Gulf Holdings is one of the pre-eminent industrial holding groups in the UAE, with a diversified portfolio of operating companies.Read more
Investing confidence in emerging markets.Read more
Transformation begins with action. We call it ‘Transform-action’.Read more
A world leader developing a portfolio of leading brands in the MENA region.Read more
From waterpark to national park, a rebranded Taifsama breaks all visitor records.Read more