Developing new assets within a city begins with establishing relationships at the right level.

As Abu Dhabi began to establish itself as a cultural capital, the Guggenheim Museum was already established as a brand-savvy cultural icon with a wide circle of high profile advocates. Part travelogue, part documentary on the role of art in cross-cultural understanding, our film follows Hollywood stars Dennis Hopper, Laurence Fishburne and Jeremy Irons as they explore the UAE from new urban developments to the heart of the Empty Quarter.