Lactalis is the No.1 dairy group in the world with a turnover of more than 15 billion Euros.

The Middle East is a key growth market and Bluesky has worked closely with Lactalis for more than 7 years, across the Group’s main brands of President, Bridel and Pride. Building on Lactalis’ unchallenged expertise in dairy, the brands still need to navigate carefully a wide range of differing customer expectations and product usage, whilst remaining clearly connected to their core brand principles.