Holding together a diversified portfolio of operating companies. It’s a classic dilemma for a holding company which has grown into a number of different territories and commercial activities; how do you express a sense of identity consistently and coherently?
The group has a long history of developing cross-cultural relationships through business development, with a focus on innovation and development of human capital. So it was a delight to help them capture their brand in a way that was equally at home in Asia, the Middle East as well as Europe.